Contents

Reputation Rules..............................................13

  Frankly, my dear, I don’t give a damn...............13

Why other people’s opinions count...................18

Lies, half-truths and misunderstandings...........24

The role of reputation in decision-making.........29

Why technology’s changed everything.............34

Putting it into practice: .........................................40

There’s no getting away from it......................43

Reputation’s impact on decision-making..........43

Reputation’s lifespan.......................................48

In some we trust...............................................53

  Why the majority rules...................................... 58

Prepare to be judged every day....................... 63

Putting it into practice: ........................................69

For what it’s worth............................................ 73

Measuring reputation in real terms................... 73

The positive value of reputation.......................78

  The negative value of reputation......................83

Fear and loathing.............................................88

Controlling the grapevine.................................93

Putting it into practice: ........................................99

Why don’t they ‘get it’?....................................103

How reputation is formed..................................103

Why reputation can’t be controlled...................112

How personality affects our experience ...........116

Overcoming language and other barriers ........121

Stacking the odds in your favour......................126

Putting it into practice: ........................................ 131

Luck’s got nothing to do with it .....................135

The reputation equation................................... 135

Minimising reputation damagers........................ 140

Making the most of reputation enhancers.......... 147

Identifying your promoters and detractors........ 155

  The value of collaboration and association.......160

Putting it into practice: ......................................... 165

Character references........................................ 169

Character at the core........................................ 169

Character challenges - acting with integrity....... 173

Values and ethics. The character compass......176

Building resilience and self-esteem..................181

Putting it into practice: .......................................... 186

The currency of trust .......................................189

Trust and reputation as units of currency.........189

Understanding the market ...............................194

The dollars and sense of trust & reputation.....198

Beyond face value ...........................................203

Putting it into practice: .........................................208

Goodwill hunting...............................................211

  If you’ve got it, flaunt it ..................................... 211

Fanning the flames of support ......................... 215

Revving up your referrals................................. 220

What goes around comes around ................... 225

Putting it into practice: ........................................ 230

And so it begins................................................233

  The most powerful tool in your armoury............233

Understanding the rules of the game...............239

  Your reputation legacy..................................... 243

Putting it into practice: .........................................247

The 10 commandments of reputation

branding………………………………................... 249

About the author ................................................. 250

Endnotes / references ........................................252

~ The Reputation Champion

Increasing the value of You

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